Blogs.
Notes from the workshop, the road, and the people who ride.
Our Story
Why we exist.
We are starting with the small, unsexy products that other brands ignore. The ones that make your existing setup actually work.
Engineering
Engineering, not marketing.
How we design, test, and build - in our shop, on our own bikes, on the trails we actually ride.
Posts
3 postsManifestoFounders note
Why we are starting with small, unsexy products.
Other brands chase the shiny new thing. We are building the boring stuff first - and that is exactly the point.
Joy4 min read
Buyer guideBuyer Guide
Which Wahoo KICKR thru-axle kit actually fits your bike (2026)
A 12x142 or 12x148 axle? A replacement kit, or the endcap that came with the trainer? What the 7-piece kit covers, what it does not, and when you can skip it entirely.
Joy6 min read
Fit guideFit Guide
How to choose the right heart rate strap size (and why most are wrong).
Chest straps slip because they fit wrong. Arm straps fail for the same reason - here is how to measure, and what the TICKR FIT sizes actually cover.
Joy5 min read